Translating Social Media to Someone Who Doesn’t Get It

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We’ve all been there. Despite social media’s rapid expansion into everyday life, there still are plenty of managers who want a better reason for that social media investment. The things we take for granted as social media users are still new to others, especially managers who may be more acquainted with traditional marketing.

That makes sense to Kelly Samuel, who wrote about how to explain the value of social media to someone who doesn’t use it in a Forbes column. She believes being realistic and informative is key.

“Social media can be a very complex ecosystem for those who have no prior social knowledge,” explains Samuel. “Keep it simple and use relative examples to traditional marketing. Remember, money talks. Make reference to real-life examples of situations that have worked for relevant clients in their industries.”

She offers practical advice for explaining social media in straightforward, meaningful language that any marketing person can understand. Read the article.

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